CMO

Kirkland, WA 98033

Job Number: 234

A Confidential Quest Continues: The Second Sage

It is I once again – Gina Peckman, Good Queen of the Search Partners of Peckman and the First of My Name. In my last message, I revealed to you the existence of a Confidential Quest – a search for Three Sages to serve a Realm That Is Not To Be Named.

Lest you think this is nothing more than an excuse to overuse Words That Are Not To Be Capitalized In Proper Sentence Structure, I beseech you to recall from my first message that this Unnamed Realm is a dragonbreath-hot tech firm that had revenue growth of 25 percent in 2017.

It is, furthermore, a leader in the security and management of endpoint technologies – the systems of desktops, laptops, and other user devices that connect to networks.

That first message revealed to you the qualities of the First Sage, a Chief Revenue Officer. Now I shall disclose the powers of the Second Sage – a Chief Marketing Officer (or Vice President of Marketing).

This wonder-worker’ s primary function is to drive growth and profitably by increasing sales and overseeing the strategy for acquiring new consumers – and maintaining existing ones – through a variety of marketing channels, both direct and online.

In addition to being responsible for developing, executing, and evaluating product-marketing programs, this Second Sage shall guide the strategic vision for the brand across all customer touch points.

He or she will lead a marketing team; manage relationships with external agencies; track market analytics; manage the corporate website; and build the overall brand.

The Unnamed Realm is most discerning: Worthy candidates must have a decade or more of experience in enterprise-solution marketing in both online and offline environments – and in managing and building teams. A strong knowledge of analytics and statistics is a major plus, as is brand-building or creative-development expertise.

Truly, this is a Sage of deep and diverse talents. Should you know of one worthy of the mantle, you are advised to convey this wisdom to me without delay. Now await my instructions on the Last of the Three Sages!

PS From PSP: I know I’ ve written before in this space about what the tear-down of the Alaskan Way Viaduct might mean for downtown Seattle. But it’ s one thing to speculate about it – and quite another to see it actually happen.

For a longtime resident of this region, it’ s a pretty amazing experience to walk along the rubble of the old elevated roadway, with the urban core feeling so much more connected to the sea that spawned it. It feels more open, more alive – just more Seattle. ###

 

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